Nikon withdraws offensive ad
The League Against Cruel Sports yesterday advised its members that Nikon was advertising in the Shooting Times, implying that its rifle scopes would be a useful tool for shooting foxes after hunting with dogs is banned.
Following numerous complaints from the public, Nikon UK today responded with an apology and a promise to withdraw the ad. A representative of the company said:
"Nikon UK would like to apologise for any offence that this advertisement has caused. This advertisement was placed by a UK appointed distributor of Nikon without consultation and Nikon UK have asked the distributor to withdraw it. Nikon UK appreciate that this is a sensitive issue and do not adopt this style of advertising. Nikon Corporation does produce rifle scopes, as do many other optic companies. However, the market for them in the UK is predominantly for the sport of target practice. Again, Nikon UK would like to apologise for any offence caused and assure you that the advert has been withdrawn."
League chief executive Douglas Batchelor today welcomed Nikon's withdrawal of the offensive advertisement, saying:
"Companies must understand that the majority of the public are horrified by bloodsports and will not knowingly consume the products of any firm profiting from cruelty to animals in the name of sport."